CHALLENGE: The BRIDGEGOOD "Inspire Oakland Challenge" asked for design submissions that answered the question "What about Oakland inspires you?" The challenge required multiple sized billboard submissions such as The original "bulletin" billboard design, a bus bench ad, square social media flyer," LED" Display billboard and a T-shirt design.
SOLUTION: The Art Deco architectural characteristics of buildings like the Fox Theater and Paramount theaters initially inspired me. I was motivated by two thoughts; what places have I (or my friends and family, enjoyed throughout Oakland) and what makes Oakland? I wanted to reference Oakland as a whole, its districts, events, architecture, restaurants, nature, and movements like Black Lives Matter.
TOOLS USED: Adobe Illustrator
LED DIGITAL DISPLAY