JULY 2020

Create a clear, straight-to-the-point logo for a leadership coach. The logo is intended to represent the client's coaching program, "Coach in the Plaza." I researched various image references of plazas and brainstormed what first came to mind when people heard the word "plaza." I finally went to the solution of two people merely sitting down and chatting in cafe chairs. I came up with various color versions, chair styles, and fonts the client could choose.

TOOLS USED: Illustrator