Bio darts brand

May 2022​

I created a brand for a bio-design project called Bio Darts. I began by making a mood board for the brand that invoked a fun and illustrative vibe with a bright and playful color scheme. The color choices were inspired by organisms in nature that use coloring to ward off predators. We did not want animals to eat the bioplastics, so we considered methods to perhaps deter them.

TOOLS USED: Illustrator, Procreate​ & Wix

https://ucdbiodarts.wixsite.com/biodarts

INITIAL MOOD BOARD & COLOR SCHEME

UI for biodarts web-02.png

CONTINUED COLOR SCHEME & LOGO IDEAS

UI for biodarts web-05.png

brand logo

My initial idea for the logo was to incorporate a dart shooting through the font. However, as I continued to develop my concept, I found that simply having a ghost of a bullet conveyed the same message.

UI for biodarts web-06_edited.jpg
short logos-09.png

brand illustrations

I wanted to bring in dynamic sketches of the Bio Darts in action. For the website, I incorporated several of these sketches into the title sections  of each page to bring in an initial vibe of what the page may be discussing.

Dart bomb background .png
Bullseye background .png
Bee_edited.jpg
Fall dart background .png
Of dart_edited.jpg

bio dart 3d model